↑For my Advertising and Packaging class, I created a candle brand called Cozy Glow Candle Co. and designed a full packaging and marketing system. The brand targets women ages 18 to 35 who prioritize self-care and enjoy cozy, relaxing environments. The visual direction reflects warmth, comfort, and softness to align with that lifestyle. I designed the candle labels and box packaging using dielines, ensuring the designs were production-ready. I also incorporated spot colors to differentiate matte and glossy finishes, which gave me valuable hands-on experience with print production and file setup. In addition to packaging, I developed supporting marketing materials, including a bus stop poster, a billboard, and social media posts to promote the brand. This project strengthened my understanding of packaging design, print processes, and how to create a cohesive brand across both physical and digital platforms
