In my Design Practicum class, I collaborated with two other graphic designers on a color-focused project to develop a FAFSA awareness campaign for Kennesaw State University. Together, we created a cohesive set of digital and printed marketing materials for campus-wide distribution. The campaign addresses students who do not file or forget to file their financial aid applications, using a visually disruptive design to capture attention and encourage action. Targeting Gen Z students, we chose a Y2K-inspired aesthetic to tap into early 2000s nostalgia while aligning with current design trends.
The visual system features oversized, recognizable objects from the early 2000s, such as flip phones, CDs, and lava lamps, designed to stop students in their tracks and prompt them to think about filing their FAFSA. We incorporated KSU’s brand colors and language throughout the campaign to maintain consistency with the university’s identity while making the visuals feel relevant to the student body. The result is a bold, engaging campaign that uses nostalgia and trend-driven design to increase awareness and motivate students to take action.