In my Typography II class, I rebranded a local business, Giga-Bites Café, a gaming-focused café, and developed a full set of branding materials using InDesign, Illustrator, and Photoshop. Giga-Bites is a community space for gamers, offering tabletop games. The brand targets gamers, primarily men ages 20 to 50. For the logo, I incorporated dice and a castle to reflect fantasy gaming themes, along with a custom blocky typeface inspired by cards and board games. I built on the café’s existing red branding and added pink to create a more playful and inviting palette.